Issue 34 · Squash / Member Experience
The Squash Club’s Second Life
How legacy venues can modernise the member experience without abandoning the game that built them.
By Rowan PriceVenue renewal consultant8 min read
Start with the threshold
Lighting, arrival and booking clarity often change perception faster than a total rebuild.
Broaden without erasing
Fitness, social play and flexible hospitality can widen relevance while protecting competitive squash.
Let heritage carry forward
Stories, honours and long-serving members give a renovated club credibility that a new venue cannot buy.